Giyilebilir Teknolojik Ürünlerin Tasarımında Etkili Olan Faktörlerin Best-Worst Metodu (BWM) İle Değerlendirilmesi
نویسندگان
چکیده
منابع مشابه
Best Practices and Worst Assumptions
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متن کاملThe Best of the Worst or The Worst of the Best
This research examines whether a low-status member in a high-status category (e.g., a low-end Audi) or a high-status member in a low-status category (e.g., a high-end Volkswagen) is favored when they are evaluated separately, holding the objective value of these items constant. Based on the research on brand equity, one might expect that an option introduced under a higher quality brand would g...
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ژورنال
عنوان ژورنال: Bilecik Şeyh Edebali Üniversitesi Fen Bilimleri Dergisi
سال: 2021
ISSN: 2458-7575
DOI: 10.35193/bseufbd.847791